Life Site News
By Anthony Murdoch
What … better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald,’ a Burger King representative said.
A new Burger King ad campaign features a homosexual embrace showing an image of the fast food chain’s official mascot “kissing” McDonald’s well-known mascot, Ronald McDonald.
Burger King Finland launched the ad to celebrate Helsinki Pride Week, which just ended. The pro-homosexual celebration normally takes place in June but was postponed because of the coronavirus outbreak.
The ad shows the Burger King’s full face as he “kisses” and puts his hand on the face of what appears to be Ronald McDonald.
While Ronald McDonald’s face cannot be seen, he is identified from his trademark red hair, striped shirt, and yellow vest.
At the bottom of the ad, the phrase “Love Conquers All” can be seen with a version of the “gay pride flag” featuring a black and brown stripe that appears to be influenced by the Black Lives Matter movement.
An Adweek report from last week quoted Burger King Finland brand manager Kaisa Kasila as saying “Burger King has always stood for equality” and that it’s “everyone’s right to be just the way they are.”
“What … better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins,” Kasila told Adweek.
Burger King is part of Restaurant Brands International (RBI), which includes fast-food chains Popeyes Louisiana Kitchen and Canada’s Tim Horton’s.
Fernando Machado, RBI’s global chief marketing officer, was quoted as saying in the Adweek report that “diversity and inclusion” are “cover values at Restaurant Brands International.”
“We believe that a wide range of diverse voices and perspectives makes us a stronger company,” Machado told Adweek.
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